Sole Influence: Basketball, Corporate Greed, and the Corruption of America's Youth
On city playgrounds and in high-school gymnasiums, the search goes on for the next Michael Jordan or Kobe Bryant - potential superstars who can bring millions in sales.
When these kids go to choose a college, a contributing factor is whether that institution's shoe endorsement contract matches their own. The story is very convincingly laid out and makes the ironic point that the phenomenon of Mr. Jordan so changed the landscape that there probably never will be another player with the same drive and relative innocence who so appeals to such a wide demographic
When these kids go to choose a college, a contributing factor is whether that institution's shoe endorsement contract matches their own. The story is very convincingly laid out and makes the ironic point that the phenomenon of Mr. Jordan so changed the landscape that there probably never will be another player with the same drive and relative innocence who so appeals to such a wide demographic
Lightning Source Inc
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